Hugh’s Fish Fight shortlisted again
21.02.12
The Hugh’s Fish Fight website has been shortlisted in this year’s Guardian Awards for Digital Innovation.
Duedil, which gives free access to company and director information, and luxury fashion network Motilo were also nominated in the website category.
Over 780,000 supporters have now pledged their backing for the anti-discard campaign fronted by TV campaigner Hugh Fearnley-Whittingstall.
The original three-part series was aired on Channel 4 in mid-January last year, which was followed by catch-up show “Hugh’s Fish Fight: The Battle Continues” in August.
Back in July the European Commission in Brussels published their proposals for a new Common Fisheries Policy, and they included recommendations for a discard ban.
The campaign also had a significant effect at the major tuna suppliers, in addition to the supermarkets.
Tesco, Morrisons, Princes, Asda and John West have all agreed to change their fishing methods over the next few years.
“Being nominated at the Guardian Awards for Digital Innovation is a real achievement for KEO digital,” said Nick Underhill, Managing Director at KEO digital.
“We embarked on an ambitious multiplatform strategy for Hugh’s Fish Fight and it’s really paid off,” he added.
“Over 780,000 people have backed the campaign which has effected real change. Talk about being heard!”
The winners will be announced on next month (March 22).