Hugh’s Fish Fight: Save Our Seas

Hugh Fearnley-Whittingstall launches his new Fish Fight – to create more Marine Conservation Zones in our seas.

Following on from the hugely success original series of Fish Fight broadcast 2 years earlierthe new fight goes global – to Antarctica, the Philippines and Thailand. And back home Hugh’s rousing the army of Fish Fighters to put pressure on supermarkets and the government to help Save Our Seas.

KEO films made the follow up series to further examine the exploitation of the world’s oceans and highlight the necessity of more Marine Conservation Zones. The website, refreshed by KEO digital, allowed members of the public to join Hugh’s fish fighting crew and email the government expressing their concern on MCZs.

Powerful, pretty much irrefutable, campaigning filmmaking – Time Out

Over the ad break of the last episode of Fish Fight Hugh asked people to tweet the major UK supermarkets to make sure their prawns were being fed on sustainable fishmeal. Over 16,000 people responded.

This was the first time in the world that Twitter had been used to gather public opinion and direct feedback in a campaign.